UK Film Council announce details of a £3 million National Lottery Funded initiative The UK Film Council today (6th June 2005) announced details of a £3 million National Lottery funded initiative to increase the range and breadth of cinema-going across the UK over the next three years. Targeting young adults, general mainstream cinema audiences and film ‘buffs’, the UK Audience Development Scheme is intended to stimulate the viewing of specialised, ie non-mainstream or overtly commercial, films in the UK. Announcing details of the scheme Pete Buckingham, the UK Film Council’s Head of Distribution and Exhibition said; “Our objective is to transform the range and breadth of cinema going in the UK with today’s groundbreaking call for partners to promote film culture. Specialised films are not just the preserve of the cultural elite or audiences in the West End of London. Our goal is for the greatest cinema from around the world to be seen by all UK audiences and to give cinemagoers the chance to learn more about film and film making. This initiative will help build on existing opportunities to reach this goal.” For more information visit www.ukfilmcouncil.org.uk/news |
